Kia the J.D. Powers Initial Quality Study Winner for 2019
Kia is the highest ranked non-luxury brand in initial quality again for 2019, 5 YEARS in a row.
J.D. Power's 2019 Initial Quality Study puts Kia on top once again, and with more awards than any other auto maker. The iconic J.D. Powers U.S. study examines the problems new-vehicle owners report within their first 90 days of ownership. The 2019 study reveals that new-vehicle quality for Kia increased 2 points over even the previous year. Making Kia the #1 brand ranking, for the fifth straight year, 2015-2019.
- Four Kia models included among the top 10 vehicles in the industry, the most of any brand
- The Rio (Small Car), Forte (Compact Car), Sportage (Small) SUV and Sedona (Minivan) each topped their respective segments
- Three additional models ranking in the top three in their respective segments
- Kia's reported problem levels improved by two points over last year to secure the top spot over all non-luxury automakers and second among all brands, luxury and non-luxury
From J.D. Powers
IRVINE, Calif., June 19, 2019 — For the fifth consecutive year, Kia was named the number one non-luxury automotive brand today by J.D. Power in the 2019 U.S. Initial Quality Study (IQS), with a reported 70 problems per 100 vehicles, a two-point improvement over last year’s results. Kia’s continued success in IQS was led by having four models – Rio, Forte, Sportage and Soul -- included among the top 10 vehicles in the industry, the most of any brand. In addition, Kia had segment-topping performances from Rio (Small Car), Forte (Compact Car), Sportage (Small SUV) and Sedona (Minivan).
“Being ranked at the top of J.D. Power’s U.S. Initial Quality Study among all mass market brands once is a tremendous honor, but capturing this leadership position for five consecutive years unequivocally affirms Kia’s commitment to quality and the ownership experience,” said Michael Cole, chief operating officer and EVP, Kia Motors America. “With four segment winners – and three additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy has clearly yielded a world-class model lineup.”
The annual report analyzed responses from 76,256 respondents with regards to 257 vehicle models across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.
*For J.D. Power 2019 award information, go to jdpower.com/awards for more details.